Starting a Speed Dating Business

by Katia Loisel-Furey

Starting a speed dating business is easy of you have the passion to help singles find their perfect match.

With such a huge demand now throughout the world for speed dating, it's an ideal time to take advantage of this new method of dating.

Starting a speed dating business starts with good processes. I know after many years running my own events how processes have helped it survive and thrive.

The critical success factors in my opinion to make a speed dating event successful are as follows:

1. Advertising

You can advertise in the print media, magazines, radio and television as well as many website out there.

The trick is to find the advertisements that work time in time out, something I have worked out over the years

link to 'how to run a speed dating business'

2. How to get your customers sold over the phone.

The script I use is simple but has been honed from through years of trial and error. If I answer the phone I will eventually book 9 out of 10 customers.

This is why I think this is the second most important factor.

3. The Venue

You must get the venue right to help spread word of mouth about your business. Chances are in most cities you have many options, but you can get some great deals as you are helping them as much as they are helping you.

4. Look and Feel

How you set up the tables, the layout, the ambiance as a customer walks in for the first time can make the event very successful if done right.

It's worth spending the time and preparation on this as first impressions on the night have a huge effect on business. Do it right and those who don't meet a partner will be back for more.

5. Organising the events

Being able to fix things leading up the events and during the speed dating can give you an advantage over the competition.

Factors to include are:

  • What if someone doesn't turn up on the night?
  • Organising people to mix with the opposite sex?
  • Dealing with shy people.
  • Opening spiel to warm up your customers
  • Dealing with possible complaints
  • Organising even numbers for the night

    Starting a speed dating business is all in the preparation, so you can let your own personality come to the fore.

    Believe me, once I had my processes worked out, my checklists done, I was able to relax and really have fun getting people together.

    Now I can say I have started hundreds of relationships and loved every minute of it.

    Interested in running your own speed dating event?
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